How Google Analytics can Measure the Results of your Content?

There are many reasons for wanting to invest in content. It’s shareable on social media, it’ll boost your rankings in Google’s search results and will hopefully establish your organisation as an authority within your industry. All of these are major assets in reaching your target audience. So if you’re going to put time and effort…

How many types of SEO Packages do you Know? Is SEO free?

Pricing Models and Packages: How Much Does SEO Cost? Over the years, I have had this question so many times: “How much should I budget for SEO?” And that is a very difficult question to answer. It helps to understand that SEO is not science; it is sport. With science, you can always predict the…

The Ultimate Guide to Link Building With Content.

You’ve probably noticed that a lot of link building and SEO guides focus on creating high-quality content. There’s a good reason for that: it’s far easier to build links to top-quality content because that’s what gets shared. Businesses and individuals are in search of quality material to link to so that they have something of…

How To Drive Traffic From Flipboard?

Flipboard is an application that provides an easy and visual way for users to consume content and for businesses to have their content discovered. Flipboard is a personalised magazine application, designed for mobile phones, tablets and PCs. It takes online stories based on your personal interests and delivers them in a visual feed. Flipboard can…

How to DIY SEO with 0$ budget?

SEO is a marathon, not a sprint. It takes a methodical, slow-and-steady approach to achieve long-term results that can actual give you a decent return on investment. The issue with slow and steady is that it can cost a fair bit up front. Many SEO strategies are front-loaded, requiring technical clean up, baseline reporting, and…

How lower your CPA by optimizing for Quality score?

What’s a Good Clickthrough Rate? New Benchmark Data for Google AdWords As marketers, we’re always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. With so many metrics to keep tabs on, figuring out whether or not you’re getting it right is often easier said…

Business Productivity Tools For Work [2016 Edition]

We live in arguably the greatest time ever to start your own business. With virtually $0 in your pocket, you can get a great idea off the ground in just a few months with enough hard work and the right tools. And when you grow that business into the Unicorn you’ve been dreaming about, those…

The Beginner’s Guide to Mobile App Analytics

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. But have you considered how the measurement and data analysis process will be different? Without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly. There…

The 5:3:2 Rule for Social Media

Social media can play a big part in drawing audiences to your brand, but what do you need to do to get them there? What should you be sharing and when? The key thing not to do is talk about yourself all day, every day; this is the surefire way to turn people off from…

How to Increase Your Referral Traffic 77% With Ego Bit Blogging Guide

How do you drive traffic to your site? Most people do it by focusing only on search engine optimization, and then wonder why they’re not getting any significant boost in search traffic and rankings. The truth of the matter is that SEO takes time to produce results. Consequently, you have to use additional methods like…