Future Embrace With CSR (Corporate Social Responsibility )

What is Corporate Social Responsibility? Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to improve society in some way. These efforts can range from donating money to nonprofits to implementing environmentally-friendly policies in the workplace. CSR is important for companies, nonprofits, and employees alike. Corporate social responsibility is not…

Challenges In Creating More Persona For B2B Marketing

​Have you developed buyer personas for your company yet? What helpful questions did you ask yourself in the process that weren’t included on this list? Creating Buyer or Marketing Personas? Ask These Questions Personal Background 1) Describe your personal demographics. Collecting demographic information is a great place to begin drafting your personas because it’s easy…

What is OMTM and 5 innovation metrics and how to test them?

That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. It does, however, mean that at any given time, there’s one metric you should care about above all else. Communicating this focus to your employees, investors, and even the…

Micro campaign and ad revenue.

Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste. Marketers regularly throw away money onSuper Bowl ads, promoted social media posts and bot traffic. The typical spray-and-pray approach is often utilized by brands with multi-million dollar budgets hoping to boost brand awareness and affinity. Nike, for…