When a potential patient lands on your website, what is the ultimate outcome? The patient making an appointment. Sure, if your phone number is on your website, the person could call to make an appointment. But, phone calls are quickly taking a backseat to online conversions. The ability to fill out a form greatly increases the likelihood of the patient making an appointment right then and there.
2. Mobile-friendly Capabilities
Since 2014, mobile users have been surpassing desktop users when it comes to online activity. Today, over 60 percent of internet access occurs on a mobile device. If your website is not mobile responsive, you could be turning away multiple patients a day.
3. Simple Navigation
The average amount of time spent on a website is less than a minute. Nine times out of 10, patients will come to your website with a specific purpose. Whether it is finding a patient form, learning about a specific doctor/procedure or making an appointment, if patients can’t find what they are looking for, they will leave. It is important to make sure your website is easy for the user to understand and navigate. Pages should be grouped in simple-to-understand categories and links should never be hidden within subpage content.
With many of our clients, we find that the Patient Testimonials page has the highest traffic than any other page on their website. Potential patients trust what real patients have to say about your practice more than they trust what you have to say about yourself.
5. Secure Server
With the integration of forms, patient information will be flowing through your website. This makes it absolutely critical that your website is hosted on a secure server. Privacy laws are continuing to get increasingly strict, and a breach of patient privacy could be detrimental to your practice. A secure server will add a level of protection to all information passed through your website and help protect your practice.
6. Stable Hosting Environment
You may think that all website hosting is created equal, think again. Your website’s hosting environment can make or break your website’s performance. An unstable host can result in your website being down at unexpected times or unable to handle an increased amount of traffic. It can also affect page load times, which, in turn, affect user experience. In other words, a slow page load time could mean the loss of a potential patient.
7. Useful Well-written Information
Your website should be an informational resource for visitors. If a patient finds your content to be useful and engaging, not only are they more likely to revisit your website, but they are also much more likely to trust your practice.
8. Clear Messaging
The imagery, colors, and tone of content on your website should clearly communicate your brand’s voice. A patient should be able to tell who you are and what you do within a few seconds of landing on your website’s homepage. To achieve this, clear messaging is key.
A blog is a terrific way to keep the information on your website fresh and new and keep patients coming back for more. It is also great in the eyes of Google and other search engines. The more often the content on your website is updated, the better Google sees your site. A blog is also very dynamic with the type of messages you can communicate. Whether its an announcement about your practice, information about a new procedure or tips for dealing with a certain condition, the possibilities are endless.
10. Search Engine Optimization
Eighty percent of patients begin their search for healthcare by using a search engine. Yeah, you read that correctly – 80 percent! Search engine optimization is the magic that makes your website show up in those search results. Google and other search engines have very specific algorithms that they use to decide which websites they will display when a user searches for a certain keyword. There are things that you can do to your website behind the scenes to make it more appealing to search engines and improve your ranking. Although this is the last item in my top 10, it may be the most important. The first step in helping a patient find your practice is showing up in the search results.
If your website lacks any of these things, you need to act now. If built right and maintained, your website could be your practice’s greatest resource. we are experts in website development from start to finish. Contact us today to make your website a revenue generator.